Address jgh notes re OpenSSL

Address jgh notes re OpenSSL

* `/usr/local` is fair, on Linux, but I deliberately picked something
  specific to OpenSSL to make the context clear and limit bad
  interactions with other locally-installed software.
* `RPATH` and `RUNPATH` are not the same and are deeply twisty in their
  interactions.
  <https://blog.qt.io/blog/2011/10/28/rpath-and-runpath/> is a decent
  summary.